Benstead Construction
A villa and apartment renovation contractor competing against companies with websites twenty years old and thousands of pages.
Where it started
In the seven days before the rebuild, Google showed the old seven-page site 18 times and one person clicked. Average position was 63. Only two pages were in Google's index at all. The site ranked for the company name and nothing else, which is where most trade websites sit.
What we did
- Rebuilt the site from 7 pages to 107, with a dedicated page for every community and service they cover, then grew it to 132
- Wrote in-depth guides on permits and approvals, the questions their customers actually ask before they hire anyone
- Coded every page so Google understands the business, its services and where it works, and fixed the business address Google could not place
- Deepened the pages that were closest to page one, from around 950 words to 1,500 to 2,000, instead of just adding more pages
- Set up the Google Business Profile properly: categories, description, services, photos, and reviews from one to seven
What happened, week by week
| When | What we saw in Search Console |
|---|---|
| 18 Aug 2026 | New site live. Sitemap submitted; Google went from 7 known pages to 107 the same day. |
| Week 1 | 73 of 107 pages indexed. 726 impressions in the week, from 18. 154 different searches showing the site, from 3. First page-one ranking, at number 8. |
| Week 2 | Three community pages on page one, two of them at number 2. 1,500 impressions in the week. |
| Early Sep | Plateau. Position flat at 55 for two weeks with no links from other sites. We stopped adding pages and deepened the best ones instead. |
| 18 Sep | Position 41.3. The permit guides ranked top 20, several top 10, for the questions customers ask before hiring. |
| 25 to 28 Sep | Three new pages reached Google's top 10 within four days of going live (positions 7.3, 7.9 and 8.9). Best week of the campaign: average position 21.7, with the main community page at 3.6. |
| 28 days to 10 Oct | 44 clicks, 3,290 impressions, average position 27.9, 316 different searches. 104 pages indexed. |
What has not moved yet
The big generic search, "villa renovation dubai", is still around position 60. That is expected: the site has no links from other websites, and generic terms are won by links and reviews, not by pages alone. The guide and community pages, which match what a specific customer is actually typing, moved first and fastest. That is the lesson we apply to every trade site: win the town and service searches first, because they are the ones that turn into phone calls anyway.
Average Google position
7-day average from Search Console at each check. Lower is better: position 1 is the top of page one.
The dip after 28 September is normal: as a site starts appearing for more searches, the new ones arrive at low positions and pull the average down before they climb. The 28-day average, 27.9, is the steadier read.